The age of digital & interactive advertising is upon us, even in the midst of traveling home for spring break or abroad, we often overlook any form of advertising en-route to our destinations. It takes a certain element to catch our eyes, especially in the fast paced world of traveling. Nicole Barth being able to catch an audience while everyone is panicking to catch their flight is impressive in it’s own right, let alone people stopping to look at them.
The article I found that has shares a similarity speaks on the future of airport advertising, at least in Europe. Advertisers will now have to rent out space as part of a subscription service, making the whole realm of it feel much more premium. By strictly going digital, the article is quoted as “With AIRPORTConnect, advertisers can reach almost four million passengers per week.” The age of traditional advertising is being left behind for a world of digital.
max's paradise 